“MAPS brings together various very talented and dedicated professionals who together want to start a new adventure and learn from each other in the process. We are eager to search new interdisciplinary boundaries, collaborations and dialogues. We start this new adventure at a time where the old model of the classical photo agency seems no longer valid, this is the moment we explore new boundaries of what does work and what the public wants.”

Eefje Ludwig

Photography advisor, educator and editor Based in Amsterdam


Eefje works as an independent advisor-connector, educator, editor, and as a curator in the field of photography and visual storytelling. She holds a MA in Educational Sciences (University of Amsterdam) and studied photography at the Institut Catalan de Estudis Fotografics in Barcelona, Spain.

In 2008, she started working as a project manager at the Education Department of World Press Photo, leaving the organization in 2016 as Manager of the Education Department. Amongst different educational and publishing projects in Europe, Latin America and the Middle East, she coordinated the well-known Joop Swart Masterclass, which has helped develop many of today's prominent practitioners of photojournalism and documentary photography. Her interests lie in supporting the production, distribution and discussion of visual stories, in any possible way.

Eefje Ludwig